In today's hyper-connected world, where the internet has become an essential part of everyday life, businesses must evolve to keep pace with changing consumer behaviors. One of the most significant shifts in recent decades has been the transition from traditional marketing to digital marketing. But what exactly is digital marketing, and why has it become so important? Definition of Digital Marketing Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It encompasses all marketing efforts that use the internet or electronic devices. Businesses leverage digital channels such as search engines, websites, social media, email, and mobile apps to connect with current and prospective customers. Unlike traditional marketing, which relies on mediums like television, radio, newspapers, and billboards, digital marketing allows for two-way interaction between the brand and the consumer. It provides real-t...